YOUR FUNNEL SHOULD DO MORE THAN COLLECT LEADS
Turn Interested Leads Into Confident Next Steps
Your funnel shouldn't leave potential clients wondering what to do next.
Funnel Grid helps mindset-driven business coaches create a clear, trust-building buyer journey that moves prospects from first click to meaningful conversation.
Applications are reviewed personally to make sure we're a good fit.
YOUR FUNNEL SHOULD DO MORE THAN COLLECT LEADS
Turn Interested Leads Into Confident Next Steps
Your funnel shouldn't leave potential clients wondering what to do next.
Funnel Grid helps mindset-driven business coaches create a clear, trust-building buyer journey that moves prospects from first click to meaningful conversation.
Applications are reviewed personally to make sure we're a good fit.
Getting Leads Is Only the Beginning.
You may already have a valuable offer, a lead magnet, an email list, and content that gets people’s attention. People are downloading your resources, opening your emails, following you, and engaging with your content—but when it comes to taking the next step, the momentum seems to disappear.
And that's frustrating.
Because the problem may not be that you need more leads. It may be what happens after someone becomes a lead.
If your funnel isn't giving people a clear reason to keep moving forward, you can spend weeks or months nurturing your audience without turning that interest into inquiries, applications, or conversations.
Your leads may not need more information. They may need a clearer path from interest to action.
That's where a strategic funnel comes in.
Getting Leads Is Only the Beginning.
You may already have a valuable offer, a lead magnet, an email list, and content that gets people’s attention. People are downloading your resources, opening your emails, following you, and engaging with your content—but when it comes to taking the next step, the momentum seems to disappear.
And that's frustrating.
Because the problem may not be that you need more leads. It may be what happens after someone becomes a lead.
If your funnel isn't giving people a clear reason to keep moving forward, you can spend weeks or months nurturing your audience without turning that interest into inquiries, applications, or conversations.
Your leads may not need more information. They may need a clearer path from interest to action.
That's where a strategic funnel comes in.
Your Funnel Isn't Just a Collection of Pages. It's a Buyer Journey.
A high-converting funnel isn't simply a series of pages connected by buttons. It's a guided experience that helps your potential client understand what you offer, recognize that it's relevant to them, build trust in your approach, and feel confident about taking the next step.
At every stage, your prospect is quietly asking questions:
“Is this for me?”
“Can I trust this person?”
“Will this actually help me?” and ultimately,
“What should I do next?”
Your funnel should help answer those questions naturally rather than leaving your prospect to figure it out on their own.
Interested
Trusted
Ready
That's why Funnel Grid looks beyond individual pages and focuses on the entire buyer journey. The goal isn't to pressure someone into buying. It's to create a clear, intentional path that builds trust and makes the next step feel natural.
Your Funnel Isn't Just a Collection of Pages. It's a Buyer Journey.
A high-converting funnel isn't simply a series of pages connected by buttons. It's a guided experience that helps your potential client understand what you offer, recognize that it's relevant to them, build trust in your approach, and feel confident about taking the next step.
At every stage, your prospect is quietly asking questions:
“Is this for me?”
“Can I trust this person?”
“Will this actually help me?” and ultimately,
“What should I do next?”
Your funnel should help answer those questions naturally rather than leaving your prospect to figure it out on their own.
Interested
Trusted
Ready
That's why Funnel Grid looks beyond individual pages and focuses on the entire buyer journey. The goal isn't to pressure someone into buying. It's to create a clear, intentional path that builds trust and makes the next step feel natural.
A Funnel Built Around Your Buyer Journey
I help you identify the gaps in your current funnel and create a more intentional path from lead to client.
ATTRACT
Create a clear entry point that gives the right people a reason to pay attention.
CAPTURE
Turn attention into a lead with a focused, conversion-conscious opt-in experience.
NURTURE
Give new leads a reason to stay connected and understand why your offer matters.
BUILD TRUST
Address the questions, doubts, and hesitation that can keep interested prospects from moving forward.
CONVERT
Create a clear bridge from interest to action—whether that's an application, conversation, or purchase.
A Funnel Built Around Your Buyer Journey
I help you identify the gaps in your current funnel and create a more intentional path from lead to client.
ATTRACT
Create a clear entry point that gives the right people a reason to pay attention.
CAPTURE
Turn attention into a lead with a focused, conversion-conscious opt-in experience.
NURTURE
Give new leads a reason to stay connected and understand why your offer matters.
BUILD TRUST
Address the questions, doubts, and hesitation that can keep interested prospects from moving forward.
CONVERT
Create a clear bridge from interest to action—whether that's an application, conversation, or purchase.
From “Something Isn't Working” to a Clearer Funnel
Depending on what your business needs, Funnel Grid can help with:
Funnel Strategy
Map the buyer journey and identify where prospects may be dropping off.
Landing Page Design
Create focused, conversion-conscious pages that communicate your value clearly.
Lead Capture & Nurture
Connect your lead magnet and follow-up journey so new leads aren't left wondering what happens next.
Application & Qualification
Create a thoughtful application process that helps identify prospects who are a good fit.
Funnel Build
Bring the strategy, pages, forms, and customer journey together into a functioning funnel.
From “Something Isn't Working” to a Clearer Funnel
Depending on what your business needs, Funnel Grid can help with:
Funnel Strategy
Map the buyer journey and identify where prospects may be dropping off.
Landing Page Design
Create focused, conversion-conscious pages that communicate your value clearly.
Lead Capture & Nurture
Connect your lead magnet and follow-up journey so new leads aren't left wondering what happens next.
Application & Qualification
Create a thoughtful application process that helps identify prospects who are a good fit.
Funnel Build
Bring the strategy, pages, forms, and customer journey together into a functioning funnel.
Funnel Grid Is Built For Coaches Who...
Have a clear coaching offer
Want a more intentional way to turn leads into clients
Are already creating content or attracting an audience
Are nurturing their audience but aren't seeing enough conversions
Have a funnel but aren't sure where the journey is breaking down
Are tired of adding more content when what they really need is a better customer journey
Funnel Grid Is Built For Coaches Who...
Have a clear coaching offer
Want a more intentional way to turn leads into clients
Are already creating content or attracting an audience
Are nurturing their audience but aren't seeing enough conversions
Have a funnel but aren't sure where the journey is breaking down
Are tired of adding more content when what they really need is a better customer journey
This probably isn't for you if...
You don't have an offer yet
You're looking for a quick “make me a pretty landing page” project with no strategy
You're not ready to make changes to your current customer journey
That keeps the positioning honest and helps qualify your applicants.
This probably isn't for you if...
You don't have an offer yet
You're looking for a quick “make me a pretty landing page” project with no strategy
You're not ready to make changes to your current customer journey
That keeps the positioning honest and helps qualify your applicants.
I Don't Start With the Design. I Start With the Why.
Before I think about colors, buttons, layouts, or automation, I want to understand:
Why would someone click?
What are they thinking at each stage?
What might make them hesitate?
What do they need to believe before taking the next step?
Because a funnel can look beautiful and still fail to convert.
The design supports the strategy.
Not the other way around.
I Don't Start With the Design. I Start With the Why.
Before I think about colors, buttons, layouts, or automation, I want to understand:
Why would someone click?
What are they thinking at each stage?
What might make them hesitate?
What do they need to believe before taking the next step?
Because a funnel can look beautiful and still fail to convert.
The design supports the strategy.
Not the other way around.
A Simple Process. No Tech Overwhelm.
DISCOVER
We look at your offer, audience, current funnel, and business goals.
DIAGNOSE
We identify the gaps between attracting a lead and guiding them toward a decision.
STRATEGIZE
We map the buyer journey and determine what each stage needs to accomplish.
BUILD
I turn the strategy into the actual funnel experience—pages, forms, and the necessary customer journey.
CONNECT
We make sure the pieces work together so your funnel has a clear path from first interaction to next step.
A Simple Process. No Tech Overwhelm.
DISCOVER
We look at your offer, audience, current funnel, and business goals.
DIAGNOSE
We identify the gaps between attracting a lead and guiding them toward a decision.
STRATEGIZE
We map the buyer journey and determine what each stage needs to accomplish.
BUILD
I turn the strategy into the actual funnel experience—pages, forms, and the necessary customer journey.
CONNECT
We make sure the pieces work together so your funnel has a clear path from first interaction to next step.
Because Your Funnel Should Feel Like a Conversation.
A good funnel doesn't feel like:
“Here's another sales pitch."
It feels like:
“You understand where I am.”
“You understand what I'm struggling with.”
“You can show me what to do next.”
That's the kind of experience I want Funnel Grid to create.
Because Your Funnel Should Feel Like a Conversation.
A good funnel doesn't feel like:
“Here's another sales pitch."
It feels like:
“You understand where I am.”
“You understand what I'm struggling with.”
“You can show me what to do next.”
That's the kind of experience I want Funnel Grid to create.
A FEW FUNNELS I'VE BUILT
Strategy Behind the Screens
Every funnel is designed around the offer, the audience, and the decision we want the prospect to make.
FUNNEL GRID
Lead Generation + Application Funnel
Goal: Attract coaches who are nurturing their audience but struggling to convert that interest into clients.
Strategy: Lead magnet → nurture → sales → application → booking
My role: Funnel strategy • UX/UI design • Funnel build • Automation
SUZIE ABELA — THE MODERN MARIA CO.
Book Presell Funnel
Goal: Create a streamlined path from book discovery to purchase while building an audience for the upcoming launch.
Strategy: Sales page → order → confirmation → email follow-up
My role: Funnel strategy • Page design • Funnel build • Payment integration
MICHELLE EVERINGHAM — THE WEALTH RESET
High Ticket Coaching Application Funnel
Goal: Guide qualified prospects from offer discovery through application and toward a sales conversation.
Strategy: Sales page → order → qualification application → booking
My role: Funnel strategy • UX/UI Design • Funnel build
COMING SOON — CONFIDENCE COACH
Challenge & Coaching Funnel
Goal: Attract potential clients through a free confidence-building challenge, nurture their engagement and trust, and guide the right prospects toward the coach’s paid coaching offer.
Strategy: Designed as a challenge-based funnel that moves prospects from free value → engagement → trust → offer, using the challenge as the entry point before introducing the core coaching program.
My role: Funnel strategy • Buyer journey mapping • Copy/content structure • UX/UI design • Funnel build
A FEW FUNNELS I'VE BUILT
Strategy Behind the Screens
Every funnel is designed around the offer, the audience, and the decision we want the prospect to make.
FUNNEL GRID
Lead Generation + Application Funnel
Goal: Attract coaches who are nurturing their audience but struggling to convert that interest into clients.
Strategy: Lead magnet → nurture → sales → application → booking
My role: Funnel strategy • UX/UI design • Funnel build • Automation
SUZIE ABELA — THE MODERN MARIA CO.
Book Presell Funnel
Goal: Create a streamlined path from book discovery to purchase while building an audience for the upcoming launch.
Strategy: Sales page → order → confirmation → email follow-up
My role: Funnel strategy • Page design • Funnel build • Payment integration
MICHELLE EVERINGHAM — THE WEALTH RESET
High Ticket Coaching Application Funnel
Goal: Guide qualified prospects from offer discovery through application and toward a sales conversation.
Strategy: Sales page → order → qualification application → booking
My role: Funnel strategy • UX/UI Design • Funnel build
COMING SOON — CONFIDENCE COACH
Challenge & Coaching Funnel
Goal: Attract potential clients through a free confidence-building challenge, nurture their engagement and trust, and guide the right prospects toward the coach’s paid coaching offer.
Strategy: Designed as a challenge-based funnel that moves prospects from free value → engagement → trust → offer, using the challenge as the entry point before introducing the core coaching program.
My role: Funnel strategy • Buyer journey mapping • Copy/content structure • UX/UI design • Funnel build
Hi, I'm Jo.
I'm a designer turned funnel strategist who believes that great funnels begin with understanding people—not just arranging pages.
With 15+ years of design and online marketing experience, I've learned that the visual side of a funnel is only one piece of the puzzle.
What really interests me is the why behind the click.
Why does someone stop?
Why do they hesitate?
Why do they keep reading?
And what finally makes them take the next step?
That's the thinking I bring into every Funnel Grid project.
Hi, I'm Jo.
I'm a designer turned funnel strategist who believes that great funnels begin with understanding people—not just arranging pages.
With 15+ years of design and online marketing experience, I've learned that the visual side of a funnel is only one piece of the puzzle.
What really interests me is the why behind the click.
Why does someone stop?
Why do they hesitate?
Why do they keep reading?
And what finally makes them take the next step?
That's the thinking I bring into every Funnel Grid project.
Your Funnel Might Not Need More Traffic.
It might need a clearer path.
If you're already attracting and nurturing leads but they're not consistently becoming clients, let's find out what's happening between the click and the client.
READY TO TAKE A CLOSER LOOK?
Apply for a Funnel Grid strategy review.
I'll review your application personally and determine whether we're a good fit.
No pressure. No obligation. Just a first step toward understanding what's really happening inside your funnel.
Your Funnel Might Not Need More Traffic.
It might need a clearer path.
If you're already attracting and nurturing leads but they're not consistently becoming clients, let's find out what's happening between the click and the client.
READY TO TAKE A CLOSER LOOK?
Apply for a Funnel Grid strategy review.
I'll review your application personally and determine whether we're a good fit.
No pressure. No obligation. Just a first step toward understanding what's really happening inside your funnel.